Iron and Terrace launch exciting new retail partnership

Scunthorpe United is delighted to team up with retail and merchandising specialists Terrace as the club's new Retail Operations partner. 

A trusted brand across football, Terrace join the club on a multi-year deal during a restructure of our retail set-up for fans. 

Terrace, already entrusted with retail operations across multiple EFL stadium stores, bring experience, clear strategies and new ideas with a core focus on helping the club increase revenue and sustainability through retail, all via a fan-friendly shopping experience.

The new-look online store is now live at sufcshop.com, with several new product lines already in place alongside our current bestsellers, while our stadium shop will undergo gradual changes in the coming weeks as stock is replenished. 

The club would like to thank fans for their patience during the changeover period. 

Matt Roberts, Scunthorpe United CEO said: "We are delighted to partner up with Terrace. From our initial conversation with Carl and his team, we were impressed with their experience and professionalism.

"As a club, we are constantly looking at new ways to improve our fan experience and offer the best possible value to our supporters whilst also maximising all possible revenue streams into the club. We firmly believe this new partnership with Terrace will allow us to do just that, and we’re very excited to get started."

Carl Sewell, Director of Terrace added: "It’s a pleasure to be associated with such an iconic club. After the last few days on site meeting the faces behind the scenes, it’s amazing to see so much passion and commitment from staff towards the new retail journey.

"Our team behind the scenes carry experience from Premier League to global supply and we cannot wait to bring new ideas and processes to help the club push new boundaries in retail, whilst giving fans full value for every penny they spend on merchandise."