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Iron rated amongst best in EFL for family matchday experience

24 May 2022

Last week, the EFL announced that Scunthorpe United had not only achieved the EFL Family Excellence Award for the 12th time in succession but the club had also been awarded the Gold Award for 2022.

The Iron were one of only 12 clubs of the 72 in the whole EFL to achieve the feat for last season, which shows what a remarkable achievement it is for all the staff of the club involved, in spite of what was a difficult year with relegation from the EFL. It recognises the work done by everyone to engage supporters on matchdays.

United’s visits resulted in overall marks that were fourth best in League Two and tenth best across all three EFL leagues.

The award is assessed by mystery shopper visits that look at all the key touchpoints on a supporter journey and the Iron came out with glowing marks across the board, with no marks lower than 7 out of 10 and an overall total score of 9 out of 10, with the club adding to Gold Awards won in 2018 and 2019.

At the EFL’s Fan Engagement Seminar in April, clubs from across the EFL shared best practice. Meanwhile, there were also several mini awards in which the Iron won best first impressions for families and new supporters accessing the club website.

All staff and volunteers at the club should be very proud of helping the club achieve the Gold Award. There is a lot of planning, preparation, training and hard work that goes on behind the scenes, so it is fantastic to be recognised.

While we are very pleased to have scored so well, we also recognise that there are still plenty of improvements that can be made. As always, we would welcome supporters feedback on the matchday experience which can be sent to the club via our email address.

The EFL Family Excellence Assessment Summary read: "The first thing this season's assessors see is Scunthorpe's outstanding First Time Family information (full of every imaginable piece of useful information for those new to the Iron). The social media presence was also strong.

"Meeting the needs of an increasingly diverse matchday audience can be a challenge these days, but Scunthorpe delivered well. This has been a challenging season for the club, but the strong culture of engagement they have built will serve the club well as it continues to attract the next generation of Iron fans."

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