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Club News

Iron achieve EFL Family Excellence status and also win Gold Award

26 April 2019

Scunthorpe United is delighted to have achieved EFL Family Excellence status, and we are also one of the nine clubs which have been crowned as ‘Gold Award’ winners for their remarkable work in engaging families on matchdays.

The record-breaking number, up from 56 Clubs in 2017-18, recognises continuous improvement and best practice in family engagement across the leagues and supports clubs’ efforts to attract and retain young fans of the future. 

Amongst the 63 Clubs, the ‘Gold Award’ given to nine clubs, including the Iron, highlights an elite number of clubs that offer an exceptional family matchday experience. 

EFL Clubs received two ‘mystery family’ visits throughout the 2018/19 season, with their feedback and reports determining whether each respective Club would achieve ‘Family Excellence’ status. 

United’s visits resulted in overall marks that were third best in League One and sixth best across all three EFL leagues.

EFL Chief Executive, Shaun Harvey, said: “It has been fantastic to see the continued dedication and improvement made by EFL clubs in offering engaging matchday experiences for families. More clubs than ever before are being recognised for offering true family value and a consistently high level of service and innovation, with the EFL’s long-running Family Excellence Scheme helping to produce positive and impactful change across the League, while driving a real focus on the overall matchday experience. 

“I would like to congratulate the clubs that have achieved Family Excellence status and those that have been awarded Gold status this year. We look forward to continuing our work with clubs to help drive change, and support the continued effort to attract and retain future generations of supporters.” 

We will have a more detailed article about the Iron’s ‘Gold Award’ achievement on the club website early next week.


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